Kelly Cosmetics

Beauty & Cosmetics | 2022-2023
A legendary makeup brand that has been around for 50 years,
continuing to present its trusted products in a vintage and original manner.
A legendary makeup brand that has been around for 50 years, continuing to present its trusted products in a vintage and original manner.

A glimpse of some little wins we have achieved in 6 weeks by

changing the visual direction and reconstructing the content pillars.

(Data collected from 26 October-6 December 2022)

+0,0K
Followers
+0x
Engagement
+0%
Profile Visits

To accentuate this legendary elderly brand, we’re bringing the nostalgic feeling into Kelly Cosmetics’ social media. Harmonious with their red vintage packaging, we are embracing throwbacks to the late 60s through vintage-focused visuals with a drop of modern twist.

Before

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After

To accentuate this legendary elderly brand, we’re bringing the nostalgic feeling into Kelly Cosmetics’ social media. Harmonious with their red vintage packaging, we are embracing throwbacks to the late 60s through vintage-focused visuals with a drop of modern twist.

BeforeAfter
BeforeAfter

Apart from the visuals, in order to remain in existence, a brand must endeavour to stay connected with consumers. One of our ways is through interactive and engaging story contents such as recommendations, some spotlight to our #SahabatKelly, and Q&A to increase 2-way communication.

Apart from the visuals, in order to remain in existence, a brand must endeavour to stay connected with consumers. One of our ways is through interactive and engaging story contents such as recommendations, some spotlight to our #SahabatKelly, and Q&A to increase 2-way communication.

Next Project: Sushi Maru