GIU Shoes

Footwear | 2021
Project: Online Campaign Activation for Product Launch

GIU Shoes is a self-manufactured local footwear brand that takes pride in providing comfort without sacrificing style and elegance. Their Freesia collection was launched during the pandemic era, which kept us off planes and, well, on our couch. So, we created a virtual trip experience for the audience to fill the void until we could finally resume globetrotting.

There were 3 things we’re trying to connect:

Inspired by the dazzling names of Freesia flower type, the products were named after them.

We created a virtual kit consists of booklet, boarding pass, luggage tag, hand sanitizer, and postcard to get the audience travel-ready

Through Instagram story, we brought travel experiences to life by sharing the journey of packing process up to finally landing at the airport.

The audience was involved in getting ready for the trip, we asked them to pack with us through polling games.

Gave the taste of travel by taking the audience to fly with us.

The Product Reveal represents the audience have arrived at Freesia Field, Japan.

The action of buying Freesia shoes collection resembles the activity of flower picking.

CAMPAIGN REPORT

Organic Reach

2.858

Profile Visits

3.553

Engagement

1.571

Engagement Rate

54.9%

Notes:- Engagement includes Likes, Comments, Saves, and Shares
- Engagement Rate = Engagement ÷ ReachData collected from 12-24 September 2021

0.000

Organic Reach

0.000

Profile Visits

+0.0%

Link Clicks

‍Notes:
- Engagement includes Likes, Comments, Saves, and Shares
- Engagement Rate = Engagement ÷ Reach

Data collected from 12-24 September 2021