Before Anything Else Cafe

Food & Beverage | 2022
Project: Online Campaign Activation

Nestled in North Jakarta, Before Anything Else Cafe or shortened as BAE Cafe, caters to young individuals as its target market by offering a hip and refreshing space, heaps of entertainment facilities, and comforting Korean-inspired cuisines.

Better With Beverages is all about the delectable delights of probiotic-rich Kombucha, providing quality taste in each sip. This local beverage brand is committed to serving a perfect combination of yummy goodness and good health, with several refreshing varieties it has in store.

The same way we call our lover “bae”, BAE Cafe wants to be a cafe that shows a warm and devoted affection towards its customers.

Inspired by the memorable first dates as the beginning of every couple’s journey, BAE Cafe wants to be the space which holds a special place in people’s heart—as a couple, where they find comfort and also jitters every time they visit.

GOT YOUR BA(E)CK

Showcasing a list of fun activities couples can do at BAE Cafe, especially on the nerve-wrecking first date in order to strengthen the campaign’s theme and to showcase BAE Cafe’s strong points; pet friendly, homey ambience, and lots of entertainment.

BAEtterfly in My Tummy

BAEtterfly in
My Tummy

A special waffle menu created in occasion of #theBAEginning campaign.

To further market BAE Cafe’s food and drink menu in a creative way, we created food and drink bundling promo with Kpop-inspired names that are still related to first date.

We used KOL marketing to raise awareness, inviting selected couples to take a nostalgic trip down memory lane, reminiscing about their first-date experiences while promoting BAE Cafe as the perfect space for one.

CAMPAIGN REPORT

Accounts Reached

312.472

Profile Visits

8.090

Link Taps

565

Saves

754

624

‍Data collected from 6-25 August 2022