For this campaign, we emphasized the word “BETTER” in the brand name. As the word itself signifies a more excellent type or quality, it was deliberately chosen to highlight that Better With Beverages truly outshines its rivals—offering better quality, better taste, and better ingredients.
To resonate with the audience, we wove a golden thread connecting the “BETTER taste” with the little things in everyday life that make us “feel BETTER”. Here are some scenes created for short videos that scream “It feels better!”.