GIU Shoes
Footwear | 2021
Footwear | 2021
Project: Online Campaign Activation for Product Launch
Project: Online Campaign Activation for Product Launch
GIU Shoes is a self-manufactured local footwear brand that takes pride in providing
comfort without sacrificing style and elegance. Their Freesia collection was launched
during the pandemic era, which kept us off planes and, well, on our couch. So, we
created a virtual trip experience for the audience to fill the void until we could finally
resume globetrotting.
GIU Shoes is a self-manufactured local footwear brand that takes pride in providing comfort without sacrificing style and elegance. Their Freesia collection was launched during the pandemic era, which kept us off planes and, well, on our couch. So, we created a virtual trip experience for the audience to fill the void until we could finally resume globetrotting.
GIU Shoes is a self-manufactured local footwear brand that takes pride in providing comfort without sacrificing style and elegance. Their Freesia collection was launched during the pandemic era, which kept us off planes and, well, on our couch. So, we created a virtual trip experience for the audience to fill the void until we could finally resume globetrotting.
There were 3 things we’re trying to connect:
There were 3 things we’re trying to connect:
Inspired by the dazzling names of Freesia flower type, the products were named after them.
Inspired by the dazzling names of Freesia flower type, the products were named after them.
We created a virtual kit consists of booklet, boarding pass, luggage
tag, hand sanitizer, and postcard to get the audience travel-ready
We created a virtual kit consists of booklet, boarding pass, luggage tag, hand sanitizer, and postcard to get the audience travel-ready
We created a virtual kit consists of booklet, boarding pass, luggage tag, hand sanitizer, and postcard to get the audience travel-ready
Through Instagram story, we brought travel experiences to life by
sharing the journey of packing process up to finally landing at the airport.
Through Instagram story, we brought travel experiences to life by sharing the journey of packing process up to finally landing at the airport.
Through Instagram story, we brought travel experiences to life by sharing the journey of packing process up to finally landing at the airport.
The audience was involved in getting ready for the trip, we asked them to pack with us through polling games.
The audience was involved in getting ready for the trip, we asked them to pack with us through polling games.
Gave the taste of travel by taking the audience to fly with us.
Gave the taste of travel by taking the audience to fly with us.
The Product Reveal represents the audience have arrived at Freesia Field, Japan.
The Product Reveal represents the audience have arrived at Freesia Field, Japan.
The action of buying Freesia shoes collection resembles the activity of flower picking.
The action of buying Freesia shoes collection resembles the activity of flower picking.
CAMPAIGN REPORT
.
Organic Reach
.
Profile Visits
+
%
Link Clicks
Notes:
- Engagement includes Likes, Comments, Saves, and Shares
- Engagement Rate = Engagement ÷ Reach
Data collected from 12-24 September 2021
Organic Reach
Organic Reach
2.858
Profile Visits
3.553
Engagement
1.571
Engagement Rate
54.9%
Notes:
- Engagement includes Likes, Comments, Saves, and Shares
- Engagement Rate = Engagement ÷ Reach
Data collected from 12-24 September 2021
Next Project:
Before Anything Else Cafe