Before Anything Else Cafe
Food & Beverage | 2022
Food & Beverage | 2022
Project: Online Campaign Activation
Project: Online Campaign Activation
Nestled in North Jakarta, Before Anything Else Cafe or shortened as BAE Cafe, caters to
young individuals as its target market by offering a hip and refreshing space, heaps of
entertainment facilities, and comforting Korean-inspired cuisines.
Nestled in North Jakarta, Before Anything Else Cafe or shortened as BAE Cafe, caters to young individuals as its target market by offering a hip and refreshing space, heaps of entertainment facilities, and comforting Korean-inspired cuisines.
Nestled in North Jakarta, Before Anything Else Cafe or shortened as BAE Cafe, caters to young individuals as its target market by offering a hip and refreshing space, heaps of entertainment facilities, and comforting Korean-inspired cuisines.
The same way we call our lover “bae”, BAE Cafe wants to be a cafe that shows a warm and devoted affection towards its customers.
The same way we call our lover “bae”, BAE Cafe wants to be a cafe that shows a warm and devoted affection towards its customers.
Inspired by the memorable first dates as the beginning of every couple’s journey, BAE Cafe wants to be the space which holds a special place in people’s heart—as a couple, where they find comfort and also jitters every time they visit.
Inspired by the memorable first dates as the beginning of every couple’s journey, BAE Cafe wants to be the space which holds a special place in people’s heart—as a couple, where they find comfort and also jitters every time they visit.
GOT YOUR BA(E)CK
GOT YOUR BA(E)CK
Showcasing a list of fun activities couples can do at BAE Cafe, especially on the nerve-wrecking first date in order to strengthen the campaign’s theme and to showcase BAE Cafe’s strong points; pet friendly, homey ambience, and lots of entertainment.
Showcasing a list of fun activities couples can do at BAE Cafe, especially on the nerve-wrecking first date in order to strengthen the campaign’s theme and to showcase BAE Cafe’s strong points; pet friendly, homey ambience, and lots of entertainment.
BAEtterfly in My Tummy
BAEtterfly in My Tummy
A special waffle menu created in occasion of #theBAEginning campaign.
A special waffle menu created in occasion of #theBAEginning campaign.
To further market BAE Cafe’s food and drink menu in a creative way, we created food and drink bundling promo with Kpop-inspired names that are still related to first date.
To further market BAE Cafe’s food and drink menu in a creative way, we created food and drink bundling promo with Kpop-inspired names that are still related to first date.
We used KOL marketing to raise awareness, inviting selected couples to take a
nostalgic trip down memory lane, reminiscing about their first-date
experiences while promoting BAE Cafe as the perfect space for one.
We used KOL marketing to raise awareness, inviting selected couples to take a nostalgic trip down memory lane, reminiscing about their first-date experiences while promoting BAE Cafe as the perfect space for one.
We used KOL marketing to raise awareness, inviting selected couples to take a nostalgic trip down memory lane, reminiscing about their first-date experiences while promoting BAE Cafe as the perfect space for one.
CAMPAIGN REPORT
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Accounts Reached
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0
Profile Visits
Link Taps
Saves
Shares
Data collected from 6-25 August 2022
Data collected from 6-25 August 2022
Data collected from 6-25 August 2022
Accounts Reached
312.472
Profile Visits
8.090
Link Taps
565
Saves
754
Shares
624
Next Project:
Better With Beverages