The content type name is the composite of the brand name “Bowls Two Go” and an idiom of “Just my two cents” which means opinions offered on a topic. To that end, this will be the contents that share useful and interesting facts or opinions that are still related to the brand and products.
We tweak the brand name a bit—changing the word “Bowls” to “Best” to reflect the contents that will be highlighting 2 of Bowls Two Go menu so every menu will get its spotlight gradually.
This is one of the content type from the Inspirative content pillar where we share recommendations or guides to the audience. Thus, the specific word of “Guide” is weaved to the content type name, replacing the word “Go” from “Bowls Two Go”.